An Open Letter to College Students
There isn’t much that I would change about my college experience. But if I could…
Before you know it, Mother’s Day will be here again. It’s impossible to quantify all the ways our mothers guide and shape our lives.
As I tell the Executive in Sweatpants story, I’m finding that the message seems to be resonating particularly well with stay-at-home moms. In fact, in 2013, I’ve personally hired several stay-at-home moms (with great results I might add). In addition, I’ve been seeing more and more oDesk profiles that say things like: “Stay-at-Home Mom, Telemarketer, Entrepreneur” and “Blogger, Social Media Expert, Mom” or “Part-Time Administrative Assistant – Full-Time Mom”.
So, why do moms make such great virtual workers? Perhaps it has to do with a mother’s attention to detail. Or perhaps it is a loyalty thing. Maybe it has to do with the flexibility of an online worker’s schedule. Many stay-at-home mothers have bachelor’s and even master’s degrees. Considering there are nearly 5 million stay-at-home moms in the US, this segment of the population is highly skilled and often under-utilized by the professional labor force. I’m proud to be doing my part to help stay-at-home moms tap into the virtual workforce.
If you know a stay-at-home mom who might be interested in working from home, feel free to share this video with her. It’s my tribute to the growing number of work-from-home moms.
Executive in Sweatpants is the book from marketer and author Matt Keener. The book is a how-to guide for launching and growing a successful work-from-home consulting business. Sign up to receive future blog postings and news sent directly to your email inbox. Learn more about buying the book (now available in paperback!).