Football season is almost here. For many high school, college, and pro teams, it means that two-a-days are in full swing. Although I never played football, I’m familiar with a different type of two-a-day: website launches.

Many of my clients prefer delegating to offshore web developers. With the advent of intuitive CMS (content management systems) and slick design templates (check out this company and and these guys), using an outsourced crew to get things configured can be a good approach. Of course, this is only true if you know what you’re doing.

Offshore Outsourcing StrategiesYou will find that many of the web teams on the oDesk (2016 update: now called Upwork) freelancing marketplace are based in India or the Philippines. This can create a variety of issues. First, there can be a lot of cultural and language barriers (but I’ll save that topic for another article).

One of the biggest issues people run into is the time zone difference. Think about it – when it is morning in the US, it is late afternoon in India. So how can you effectively manage you web team when you’re worlds apart?

Use the Time Difference to Your Advantage

As I approach a launch date for a client, I start using the time difference to my advantage. When I wake up in the morning, the Indian web team has put in a full day’s work. I check their delegation file for thoroughness. If there are any noticeable issues, I ping the web developer to see if the issue can be resolved before he or she leaves.

Later in my workday, I will provide new delegations into the web team’s delegation document. Depending on the time of year, if I’m online again at 10 pm, I can catch the web team as they are just getting into the office (their a.m. on the next day). We can discuss the new issues, and I can rest easy, knowing that the team is well prepared. The next morning (my time), the cycle starts all over.

By following this path, you can consolidate several days of work into a 24 hour period and ensure you hit your deadline.

Two-A-Days Are Effective (In the Short Term)

I’m not recommending that you follow the two-a-day mindset for more than a couple days. You can easily get burnt out by working such an aggressive schedule. However, to get a project completed, it might be something worthwhile for you to occasionally consider.

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Matt Keener is the original "Executive in Sweatpants," having built a successful online consulting business (from home). His best-selling book offers tips for capitalizing on outsourcing and freelancing. Matt holds an MBA and has been featured by many recognizable brands, including Upwork (formerly oDesk), Elance, Insightly, the Dave Ramsey Show, and

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