My favorite outsourcing and freelancing marketplace, oDesk, is now apparently called Upwork.

The news came this morning, just before I upwork odeskeven sipped my first cup of coffee. At 8:15 am Eastern time, I received an email from Amy Sept of oDesk, informing me that the platform was being “relaunched” as Upwork.

Here’s the official announcement from Stephane Kasriel, the new CEO of Upwork:

“I’m thrilled to announce that we have relaunched oDesk as Upwork. Upwork is a new name, and also a new platform for connecting businesses with talented professionals, faster and more easily than ever before. And, in the coming months, we will focus on four areas of innovation:

  • Faster hiring
  • Better collaboration
  • Larger teams
  • Professional growth

oDesk is now Upwork.”

The email came as a surprise, although I’ve kind of been expecting (maybe dreading?) this type of announcement. Considering that I’ve written a book and developed a training series about oDesk, it’s a little daunting to think the new platform is now completely renamed. Oh well, all that is constant is change I suppose. (Stay on the look out for new training materials as I master the Upwork platform.

What’s Changing?

Aside from the name, it’s a little unclear exactly what is changing. The news release from Upwork indicates that the new user experience will be “familiar to oDesk functionality,” so perhaps this is more of a name change than anything else. The announcement also touts a new “Hiring Hub,” messenger app, and sleeker design.

odesk now upwork

Be sure to subscribe to our blog for the latest updates on how the new Upwork platform is progressing. As I use it more, I’ll share my thoughts.

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Matt Keener is the original "Executive in Sweatpants," having built a successful online consulting business (from home). His best-selling book offers tips for capitalizing on outsourcing and freelancing. Matt holds an MBA and has been featured by many recognizable brands, including Upwork (formerly oDesk), Elance, Insightly, the Dave Ramsey Show, and


  1. They were talking about new connects for months before they finally launched them and now they change the name just like that, without previous announcement? I’ve never even received any emails about the name change … that’s kinda weird

    • Eugene – good points. I find the timing a little strange too. They just announced that Elance users would be merged into oDesk not that long ago. Seems strange that now they’re re-branding to Upwork. I wonder what this means for Elancers.

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