I was honored to be a recent guest on Richard Franzi’s radio program, Critical Mass Coast to Coast, Southern California’s premier business talk show.  During the interview Ric and I discussed a variety of topics, including:  the new paradigm of online work, how to start and grow a virtual company, my journey to becoming a work-from-home professional, and much more.

If you’d like to listen to the interview in it’s entirety, I’ve embedded the audio transcript below.  If for some reason the audio player is not working in your browser, you can also click here to listen on the Critical Mass website.

Note:  to go directly to my interview, fast forward to minute 29:00 of the radio recording.


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About Critical Mass for Business

The Critical Mass Series of radio shows extends the power of peer learning deeper into the Orange County business community. The show format involves interviews with top executives, business owners, and entrepreneurs for the betterment of the listening audience.  The program is hosted by Richard Franzi and is now in it’s 4th year of existence.

Executive in Sweatpants is the book (published November 2012) from marketer and author Matt Keener.  The book is a how-to guide for launching and growing a successful work-from-home consulting business.  Sign up to receive future blog postings and news sent directly to your email inbox.  Learn more about buying the book (now available in paperback!).


Matt Keener is the original "Executive in Sweatpants," having built a successful online consulting business (from home). His best-selling book offers tips for capitalizing on outsourcing and freelancing. Matt holds an MBA and has been featured by many recognizable brands, including Upwork (formerly oDesk), Elance, Insightly, the Dave Ramsey Show, and Entrepreneur.com.


  1. Great job on your interview Matt! It was very interesting and inspirational to hear you talk about your career and your book. I have been reading your book and let me tell you that it’s hard to put it down!

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