Freelancer Recruiting Funnel
Sometimes, recruiting freelancers just feels like organized chaos. When I post a public job on the…
My favorite outsourcing and freelancing marketplace, oDesk, is now apparently called Upwork.
The news came this morning, just before I even sipped my first cup of coffee. At 8:15 am Eastern time, I received an email from Amy Sept of oDesk, informing me that the platform was being “relaunched” as Upwork.
Here’s the official announcement from Stephane Kasriel, the new CEO of Upwork:
“I’m thrilled to announce that we have relaunched oDesk as Upwork. Upwork is a new name, and also a new platform for connecting businesses with talented professionals, faster and more easily than ever before. And, in the coming months, we will focus on four areas of innovation:
oDesk is now Upwork.”
The email came as a surprise, although I’ve kind of been expecting (maybe dreading?) this type of announcement. Considering that I’ve written a book and developed a training series about oDesk, it’s a little daunting to think the new platform is now completely renamed. Oh well, all that is constant is change I suppose. (Stay on the look out for new training materials as I master the Upwork platform.
Aside from the name, it’s a little unclear exactly what is changing. The news release from Upwork indicates that the new user experience will be “familiar to oDesk functionality,” so perhaps this is more of a name change than anything else. The announcement also touts a new “Hiring Hub,” messenger app, and sleeker design.
Be sure to subscribe to our blog for the latest updates on how the new Upwork platform is progressing. As I use it more, I’ll share my thoughts.