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Executive in Sweatpants

Set It & Forget It: Make a Todo Last Forever

Posted by on Aug 30, 2014


When I say the name Ron Popeil, what comes to mind? As a kid growing up in the 80s and 90s, I fondly remember his infomercials and the over zealous audience yelling “Set It and Forget It!” Wouldn’t your life be easier if you set and forget things? If you work remotely or manage virtual workers, you’re no stranger to a common problem. Much of what needs to get done probably happens (or should happen) on a recurring basis. If...

read more Features Matt Keener’s Work-from-Home Myths

Posted by on Aug 7, 2014 matt keener 2 recently asked me to weigh in on the biggest work-from-home myths floating around the web. In this article, I set the record straight and lay it all out there. Here’s a preview of the myths I de-bunk in the article on 1. “Only IBMers can work from home.” 2. “You can’t make real money.” 3. “It’s a scam.” 4. “I would never be able to stay focused on work.” 5. “My kids would never leave...

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Why Spreadsheets Don’t Deliver Marketing ROI

Posted by on Jul 17, 2014

Marketing ROI Allocadia

Is your marketing budget still “chained” to Microsoft Excel? While spreadsheets still have their place for certain activities, many small businesses (especially those with dispersed or virtual teams) are turning to the cloud for greater visibility and collaboration. A successful marketing function in today’s economy requires a multi-faceted approach, tying together paid ad budgets, campaign-level tracking,...

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[Video] Freelancer Summit

Posted by on Jul 2, 2014


“In today’s virtual world, there’s really nothing stopping you. If you have a tangible skill, and you believe in yourself, then there are clients out there who will hire you,” said Matt Keener, author of Executive in Sweatpants and founder of This, and much more, was discussed in an interview for This Freelancer Life’s recent Freelancer Summit. For those of you new to...

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Hire Freelance Writers: 3 Options

Posted by on Jun 9, 2014 | 2 comments

Hire Freelance Writers

Content is king. Most business owners know that these days. If you want to get found on Google or the other search engines, it’s important to invest in quality content for your website. Here’s the problem: you’re busy, your team is busy, and writing meaningful content isn’t high on the todo list. To address this issue, business owners have been known to hire freelance writers. However, finding a good...

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