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Executive in Sweatpants

Why Spreadsheets Don’t Deliver Marketing ROI

Posted by on Jul 17, 2014

Marketing ROI Allocadia

Is your marketing budget still “chained” to Microsoft Excel? While spreadsheets still have their place for certain activities, many small businesses (especially those with dispersed or virtual teams) are turning to the cloud for greater visibility and collaboration. A successful marketing function in today’s economy requires a multi-faceted approach, tying together paid ad budgets, campaign-level tracking,...

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[Video] Freelancer Summit

Posted by on Jul 2, 2014


“In today’s virtual world, there’s really nothing stopping you. If you have a tangible skill, and you believe in yourself, then there are clients out there who will hire you,” said Matt Keener, author of Executive in Sweatpants and founder of This, and much more, was discussed in an interview for This Freelancer Life’s recent Freelancer Summit. For those of you new to...

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Hire Freelance Writers: 3 Options

Posted by on Jun 9, 2014

Hire Freelance Writers

Content is king. Most business owners know that these days. If you want to get found on Google or the other search engines, it’s important to invest in quality content for your website. Here’s the problem: you’re busy, your team is busy, and writing meaningful content isn’t high on the todo list. To address this issue, business owners have been known to hire freelance writers. However, finding a good...

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CRM Outsourcing

Posted by on May 13, 2014

insightly crm blog

What CRM do you use? Salesforce, ACT, Microsoft Dynamics CRM, InfusionSoft, and Zoho are some of the most popular names in the small business CRM niche. Over 500,000 people rely on Insightly CRM. I was naturally honored when they invited me to write on the topic of “effectively administrating your CRM” (click here to read the full article). In this post, I’ll recap some of the highlights from the article...

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5 “No-No’s” of a Virtual Meeting

Posted by on Apr 30, 2014 | 2 comments

online meetings

Sales reps aren’t the only ones who need to know how to run an online meeting. In fact, I can’t think of anyone within a virtual organization who doesn’t need to know the basics. Having sat through hundreds of Skype calls, webinars, demos, and online meetings, I’ve developed the following five “no no’s” of running a virtual meeting. Some of my suggestions apply to business meeting etiquette in general (whether online or in...

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